How to Create DNI Campaigns and View DNI Call Analytics

Created by Priya p, Modified on Sat, 21 Mar at 2:24 PM by Priya p

TABLE OF CONTENTS

How DNI Works

  • A visitor lands on your site.
  • A script detects the traffic source (e.g., Google Ads, Organic Search, Social).
  • The script replaces your main phone number with a unique tracking number.
  • When the visitor calls, the platform logs the call against that campaign/source.

Create a DNI Campaign

1. Navigate to Configuration > General Settings > DNI Campaign.

2. Click Create.

3. In the Configure step, enter the following information.

  • Campaign Name: Enter a suitable name for the campaign.
  • Select the Location where you want to run the campaign.
  • Do you want to track all unique visits? Select Yes to track all unique visits. If you select No, specify the sources to track.
    • Paid Ad Sources: Refers to any traffic, leads, or phone calls that come from advertising channels you pay for. Checkmark the suitable items. Click +Add Source to add new ones.
    • Organic Ad Sources: Traffic or leads that come to your business naturally, without paid advertising.
    • Track own visits.

4. Click Next to continue.

5. In the Numbers & Routing step, enter the following information:

  • Specify the Number of unique visits.
  • Enter the Time allocated per visit in minutes.
  • Enter the Phone numberto swap.
    • Click on the + icon to add more numbers.
  • To duplicate configuration from an existing phone number, select the suitable number in the system.

6. Click Next to continue.

7. You will get a java script to copy.

8. Copy the script and paste it into the target website to run the campaign.

Track DNI Data

To track DNI calls:

  • Navigate to Conversation AI > Campaign Analytics.
  • Select the Campaign Type as Dynamic.
  • For detailed call information, click on the number on the Total Calls column for the intended Source.

Benefits & Use Cases of DNI Campaigns

  • Track ROI of ad spend
  • Know which campaigns generate phone leads
  • Improve keyword bidding
  • Attribute revenue to the correct source
  • Reduce wasted marketing budget
  • Understand customer behavior
  • Optimize landing pages

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